Our services
Digital Marketing Services That Work Better Together.
Market Share Masters helps nonprofits and mission-driven organizations build a more connected digital marketing system: attracting the right people, converting interest, measuring meaningful actions, and improving what happens next.
Attract
Search & ads
Convert
Pages & calls to action
Measure
Analytics & tracking
Follow up
CRM & automation
Improve
Back to the start
Each stage feeds the next, and the last feeds the first.
How we think
More Marketing Activity Doesn't Always Mean Better Marketing.
A Google Ads campaign can bring traffic. SEO can increase visibility. A better landing page can improve conversions. Analytics can show what happened. When those pieces operate independently, opportunities get lost between them. The goal isn’t more activity. It’s a system where each part supports the next.
1
Attract
Search, Google Ads & SEO
Reach people actively looking for the programs, causes, or answers your organization offers.
2
Convert
Landing pages & calls to action
Give visitors a clear, relevant next step and remove friction from the path to action.
3
Measure
Analytics & conversion tracking
See what people do, which channels contribute, and where the journey breaks down.
4
Follow up
CRM & automation
Capture, organize, and respond to the people you reach after the first interaction.
5
Improve
Data-led optimization
Use performance data and search behavior to refine campaigns, content, and priorities.
Better marketing doesn’t necessarily mean doing more. It means making the pieces work better together. That’s where Market Share Masters fits.
Flagship specialty
Google Ad Grant Management for Nonprofits
Getting the Grant is only the beginning. We help eligible nonprofits move from readiness and application through setup, launch, compliance, measurement, and ongoing management.
New clients follow a clear three-phase path. Organizations that already have a Grant account can start with an audit to see what the account needs.
Phase 1: Readiness & Application
Eligibility, prep, and submission
$300 one-time
Phase 2: Account Setup & Launch
Structure, tracking, and go-live
$300 one-time
Phase 3: Ongoing Management
Compliance, optimization, reporting
$300/month
What we do
Multiple Capabilities, One Connected System.
Engage us around one need or build the full system over time.
Paid search
Google Ads Built Around Intent, Not Just Impressions.
We help you reach relevant audiences, align campaigns with your goals, and connect ad performance to meaningful actions.
- Campaign strategy and structure
- Keyword and search-intent research
- Ad copy, testing, and targeting
- Optimization and performance analysis
Organic search
Search Strategy Beyond Rankings.
SEO works best when it starts with how people search, not simply where a page ranks.
- Search demand research
- Content gap analysis
- Search strategy tied to your priorities
- Paid and organic alignment
Measurement
Measure the Actions Behind the Numbers.
Clicks show what happened at the surface. Conversion data shows whether people are moving toward the outcomes that matter.
- GA4 and Google Tag Manager
- Conversion and event tracking
- Form and donation tracking
- Google Ads conversion integration
Conversion
Don't Send Good Traffic to a Weak Page.
We review and improve the path between the click and the action.
- Landing-page strategy
- Message-match review
- Calls to action and form optimization
- Conversion-focused page creation
Follow-up
What Happens After the Lead Arrives Matters.
Organizations need a reliable way to capture, organize, route, and follow up with the people they reach. We connect lead management and automation to the rest of your marketing so fewer opportunities disappear between the first interaction and the next step.
- Lead capture and routing
- CRM organization and lead-status management
- Follow-up workflows and email automation
- Reporting and process improvement
Who we serve
Built for Organizations With Something Important to Accomplish.
Nonprofits
Limited resources, ambitious missions, and meaningful community outcomes.
Mission-driven organizations
Teams that need marketing to support a purpose, not simply generate activity.
Lean internal teams
Capable people who need specialist expertise without building every capability in-house.
Growing organizations
Marketing that has become more complex and needs better systems and coordination.
Start here
Start With the Problem You Need to Solve.
I need Google Ad Grant help
New to the Grant or looking for ongoing management?
I already have a Grant
Active, underperforming, inherited, or problematic account?
I need broader marketing help
Not sure which service or combination makes sense?
FAQ
Common Questions
Google Ad Grant management, Google Ads, SEO and search strategy, analytics and conversion tracking, landing pages and CRO, and CRM, lead management, and automation.
No. You can engage us around a specific need or build a broader system over time. We recommend the capabilities most relevant to your current problem.
No. It’s a core specialty, but our approach connects acquisition, conversion, measurement, follow-up, and optimization.
Yes. We can work alongside internal staff, other specialists, or existing systems when that makes sense.
Our primary focus is nonprofits and mission-driven organizations. The right fit depends on your goals, needs, and scope of work.
Start with the problem you’re trying to solve. We can help decide whether that calls for a specific service, an audit, or a broader engagement.
Build a better system
Let's Figure Out What Your Marketing Needs Next.
You don’t need to solve everything at once. Start with the part of the system that needs the most attention, then build from there.