About Market Share Masters
Better Marketing Starts With Understanding the Whole System.
Market Share Masters is a digital marketing consultancy focused on helping nonprofits and mission-driven organizations build more effective, connected marketing systems.
We bring together acquisition, search strategy, conversion, measurement, follow-up, and ongoing optimization so organizations can spend less time managing disconnected pieces and more time improving what matters.
Disconnected
Connected
From scattered activity to a system you can measure and improve.
Why we exist
Digital Marketing Should Make More Sense.
Too often, marketing becomes a collection of disconnected activities. Someone runs ads. Someone else manages the website. Analytics is configured separately. Leads arrive somewhere. SEO happens on another schedule. Each piece may be doing its job, but the organization still struggles to see how everything fits together.
Market Share Masters was built around a different idea: marketing works better when the pieces are connected.
01
Attract
02
Convert
03
Measure
04
Follow up
05
Improve
Our job is not simply to produce more marketing activity. It is to help build a system that organizations can understand, measure, and improve.
The gap
The Problem Usually Isn't a Lack of Marketing Tools.
Most organizations already have more tools than they know what to do with. The harder problem is deciding what deserves attention, how each activity connects to the next, and whether the effort is contributing to a meaningful outcome. A campaign can generate clicks without producing useful actions. A website can receive traffic without converting it. An analytics platform can collect data without helping anyone make a decision. We believe good marketing closes those gaps.
Activity
What are we doing?
Connection
How do the pieces affect each other?
Outcome
What changed because we did it?
Why we focus here
Marketing Has a Different Weight When the Mission Matters.
For nonprofits and mission-driven organizations, marketing is rarely about marketing for its own sake. More visibility can mean more people served. Better lead generation can mean more program participation. Better supporter journeys can mean more donations, volunteers, or advocates. Many of these organizations also operate with limited internal capacity, which makes clear priorities, useful measurement, and efficient systems especially important.
Limited resources
Marketing decisions need to justify the attention and investment they require.
Complex audiences
Donors, volunteers, beneficiaries, advocates, members, and partners may behave differently.
Mission-driven outcomes
The meaningful result isn’t always a sale.
Lean teams
External expertise should make internal teams stronger, not create another system they have to manage.
Our approach
Start With the Problem. Build What Matters. Improve Continuously.
01
Diagnose
Understand the organization, audience, goals, existing infrastructure, and current performance before recommending what should change.
02
Prioritize
Not everything deserves attention at the same time. We identify the changes most likely to improve the current situation.
03
Implement
Build the campaigns, pages, tracking, processes, and other components that fit the agreed scope.
04
Improve
Use performance data, search behavior, conversion signals, and organizational feedback to determine what should happen next.
Some organizations need one specialist capability. Others need several parts of the system connected. We start where the problem is and build from there.
The system
We Think in Systems, Not Isolated Channels.
Search, advertising, landing pages, analytics, CRM, and follow-up are not separate worlds. They form a journey.
01
Attract
Search, Google Ads & visibility
Get in front of relevant people.
02
Convert
Landing pages & calls to action
Give them a clear next step.
03
Measure
Analytics & conversion tracking
Understand what happened.
04
Follow up
CRM & automation
Continue the relationship after the first action.
05
Improve
Optimization & search strategy
Use what you learned to make the system better.
This systems perspective shapes how we approach individual services and larger engagements alike.
A core specialty
Deep Expertise in the Google Ad Grant.
Google Ad Grants is one of our core areas of expertise. We help eligible nonprofits navigate the Grant from readiness and application through account setup, launch, compliance, measurement, and ongoing management. But we don’t treat the Grant as an isolated advertising product. Its value depends on what happens before the click, after the click, and around the data the campaign generates.
Readiness
Application
Account setup
Launch
Measurement
Optimization
Working relationship
A Specialist Partner, Not Another Layer of Complexity.
Our role is to bring specialized digital marketing expertise into the organization without making the system harder to understand. Depending on the engagement, we can work alongside internal staff, other vendors, or existing systems.
Clear scope
Define what is being done and what is not.
Direct communication
Keep decisions and next steps understandable.
Practical implementation
Focus on work that can actually be executed.
Measurable progress
Use evidence to determine what should improve next.
What we believe
A Few Principles Guide the Work.
01
More activity isn't automatically better.
More campaigns, more content, and more traffic don’t matter if they don’t contribute to a useful outcome.
02
Strategy should come before execution.
Tools make execution easier. They don’t decide what should be executed.
03
Measurement should support decisions.
Data is most valuable when it changes what you do next.
04
Marketing should fit organizational capacity.
A sophisticated system isn’t useful if the organization can’t maintain or follow through on it.
05
Scope should be honest.
If a project is larger than its original scope, it should be identified clearly rather than quietly absorbed.
06
The mission comes before the channel.
Google Ads, SEO, analytics, websites, and automation are tools. The organization’s purpose is what gives those tools meaning.
Who we are
A Specialist Consultancy Focused on Practical Digital Growth.
Market Share Masters brings together digital marketing, paid search, search strategy, analytics, conversion, and marketing systems with a particular focus on nonprofit and mission-driven organizations.
[FOUNDER PHOTO]
Loni
Founder
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Experience
Experience Built Around Real Organizational Problems.
Google Ad Grant management
Experience supporting nonprofits with Grant applications, account management, compliance, campaign strategy, and optimization.
Measurement & conversion
Experience implementing GA4, Google Tag Manager, conversion tracking, and reporting systems.
Digital growth systems
Experience connecting paid search, websites, landing pages, search strategy, and follow-up processes.
A different kind of agency
We Don't Believe in Marketing for Marketing's Sake.
Not a volume agency
We don’t measure success by how many deliverables we can produce.
Not a one-channel shop
We don’t assume the answer is always another ad campaign.
Not a black box
You should understand what we’re doing and why.
Not unlimited scope in disguise
Defined work should have defined boundaries.
FAQ
Common Questions
No. Market Share Masters is a for-profit digital marketing consultancy that specializes in serving nonprofits and mission-driven organizations.
We believe mission-driven organizations can benefit from strong digital marketing systems while often operating with limited internal capacity. Our work is designed around that reality.
No. It is a core specialty, but our broader capabilities include Google Ads, search strategy, analytics and conversion tracking, landing pages and CRO, and CRM and automation.
Yes. We can complement internal teams and existing providers where specialist expertise or additional implementation capacity is needed.
Nonprofits are a core focus, while the suitability of an engagement depends on the organization’s goals and the specific service being requested.
Start with the problem rather than the tool. We can help determine whether a focused service, audit, or broader engagement makes the most sense.
Let’s build something useful
Your Marketing System Should Support the Mission.
Start with the part that needs the most attention. From there, we can determine what should come next.