GrantAudit: A Clear Plan for Your Existing Google Ad Grant.
New to the grant? Start with our free GrantCheck or Essential Plan Phase 1 — $300. Prefer to talk first? Request a Grant Strategy Call below.
Choose Your Starting Point
GrantCheck is a free preliminary eligibility check. Essential Plan Phase 1 helps new applicants get ready and apply. GrantAudit is a paid comprehensive review of an existing account. A Grant Strategy Call helps you choose; it is optional.
New Grant? Start with GrantCheck.
Check preliminary eligibility free with GrantCheck. Ready for help applying? Essential Plan Phase 1 is $300 one-time; setup and ongoing management are separate phases.
- Unsure of Eligibility: Need verification of 501(c)(3) status and website requirements.
- TechSoup Registration: Require assistance establishing or connecting TechSoup tokens.
- Initial Setup Avoidance: Want campaigns built correctly from day one to prevent policy flags.
Existing Grant? Choose GrantAudit.
GrantAudit is $300 one-time for an existing Google Ad Grant account. Get a comprehensive review and prioritized action plan. Purchase directly or talk with us first.
- Budget Underutilization: Spending only a fraction of your $10,000 monthly allowance.
- Traffic Without Action: Clicks are arriving, but key goals like donations aren't happening.
- Compliance & CTR Risks: Struggling to maintain Google's mandatory 5% CTR threshold.
Full-Scope Capabilities
What We Review and How We Can Help
GrantAudit reviews your existing account and identifies priorities. The broader services below show how we can help implement your next steps; application, setup, repairs and ongoing management are scoped separately.
01 / APPLICATION & SETUP
Grant Acquisition & Eligibility
For organizations starting fresh without an active Grant account.
- 501(c)(3) & TechSoup validation assistance
- Google for Nonprofits account enrollment
- Website domain policy compliance check
- Google Ads Grant account creation
- Initial campaign & targeting architecture
02 / COMPLIANCE & STRUCTURE
Account Audit & Policy Health
Identifying compliance gaps and structural issues in existing accounts.
- Campaign & ad-group organization
- Google Ad Grant policy alignment
- Keyword CTR & 5% rule eligibility checks
- Sitelinks & asset extension coverage
- Account settings & bidding optimization
03 / INTENT & TARGETING
Search Strategy & Keyword Alignment
Capturing actual donor, volunteer, and beneficiary search demand.
- Search intent & intent-to-keyword mapping
- High-relevance keyword expansion
- Informational search capture strategy
- Negative keyword list hygiene
- Geographic targeting optimization
04 / CREATIVE & CAMPAIGNS
Ads & Campaign Engineering
Crafting compelling messaging that drives click-throughs and actions.
- Responsive Search Ads creation & testing
- Ad strength & headline variation strategy
- Mission-aligned call-to-action messaging
- Performance Max for Nonprofits integration
- Ad copy A/B testing framework
05 / DATA & ANALYTICS
Conversion Tracking & Measurement
Configuring tracking so Smart Bidding targets real outcomes.
- GA4 & Google Tag Manager integration
- Form, donation, and signup tracking
- Primary vs. secondary conversion hierarchy
- Smart Bidding algorithm signal optimization
- Data accuracy & conversion verification
06 / USER EXPERIENCE
Landing Pages & Scaling
Connecting ad clicks to landing pages that turn searchers into supporters.
- Landing page message-match evaluation
- UX & CTA clarity optimization
- Mobile responsiveness review
- Content gap analysis for search expansion
- Donor funnel integration planning
A $10,000/Month Asset Requires a Connected System.
Getting approved for the Grant is only step one. Connecting search intent, campaign structure, landing pages, and measurement into a high-performing system converts ad credits into impact.
When to Partner With Us
You don't have a Google Ad Grant yet
You want an expert team to check your eligibility and handle the entire application process from TechSoup to final approval.
You have an active Grant account
You want an objective review of your setup, keywords, tracking, and campaign strategy to unlock higher spending and results.
Your account isn't spending consistently
You want to diagnose technical issues, poor Quality Scores, or bidding errors keeping your ads from appearing.
You're getting traffic but few conversions
You want to fix landing page disconnects, align keyword intent, and set up precise GA4 conversion goals.
You are worried about policy suspension
You need an audit to safeguard your account against Google’s strict 5% CTR rule and structural requirements.
You want ongoing expert management
You want a dedicated partner to take over continuous optimization, reporting, and strategy execution.
Clear Outcomes
What You Receive When You Work With Us
A comprehensive review of your existing account’s health, compliance risks, settings and performance. Application assistance for new grants belongs to Essential Plan Phase 1.
02
Search Strategy Blueprint
Actionable search intent strategy targeting high-value donor, volunteer, and beneficiary search terms.
03
GA4 Tracking Verification
Review of Google Analytics 4 conversion tracking and measurement gaps. Implementation or repair is scoped separately.
04
Prioritized Action Steps
A simple roadmap ranking necessary fixes and growth opportunities by impact and urgency.
Request a Grant Strategy Call
New to Google Ad Grants or already managing one? Use this form to request a Grant Strategy Call. We’ll discuss your goals, get a top-line overview and recommend a plan. This is a sales conversation, not the paid GrantAudit. No call is required to purchase.
Review Request
Tell us whether you need a new grant or help with an existing account.
Assessment
Share your goals and a top-line overview of your situation.
Isolate Blockers
Discuss initial direction and the right level of support.
Strategy Call
We review findings and next steps.
Need More Than an Application or Audit?
Beyond initial setup and diagnostic audits, we offer full-service ongoing management. We handle campaign creation, compliance monitoring, GA4 tracking, ad copywriting, and monthly performance scaling.
Frequently Asked Questions
Yes! If you do not have a Google Ad Grant yet, we assist you through the entire qualification process?including TechSoup registration, Google for Nonprofits verification, domain compliance checks, and submitting the official Ad Grant application.
A Google Ad Grant audit is a diagnostic review of an existing account’s structure, search strategy, ad copy, policy compliance, conversion tracking setup, and landing pages to identify performance bottlenecks and growth opportunities.
To qualify, your organization must be a registered 501(c)(3) nonprofit (or equivalent international organization), have a high-quality secure website (HTTPS) that meets Google’s policies, and agree to Google?s certifications. Governmental entities, healthcare organizations, and educational institutions (schools) are generally ineligible.
Yes. We regularly audit existing accounts ranging from newly created setups to accounts that have been running for years.
Yes. Uncovering why an account isn’t spending or resolving compliance suspensions is a primary area of focus for our audit and recovery services.
Yes. Valid conversion tracking is mandatory for Grant compliance and Smart Bidding performance, so GA4 and event setups are a core component of both our new account setups and audits.
The application and audit services establish your foundation or diagnose issues. If you prefer to have a dedicated specialist manage your account on an ongoing basis, we offer complete monthly management services as well.
Choose a plan, or purchase directly when you are ready.
Whether starting from scratch or optimizing an existing account, partner with Google Ad Grant specialists.